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Core Principles

Learn to see product work as a system, reduce noise, and make smarter decisions by focusing on customer and core patterns.

We believe building great products isn’t about luck — it’s about seeing the system. Our core principles help you do just that.

You’ll learn how to shift your mindset from building features to solving customer progress, make better bets by reducing transaction costs, and stop reinventing the wheel by applying proven knowledge.

We focus on clarity, structure, and decision-making tools that work in real teams — not just frameworks for slide decks.

Updated on Jul 22, 2025