Practical Knowledge Base

A collection of notes and guides on product thinking, strategy, and execution.

These articles bring together core ideas and simple tools that help make sense of real product work – whether you’re defining direction, making decisions, or aligning a team.

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Core Principles

Learn to see product work as a system, reduce noise, and make smarter decisions by focusing on customer and core patterns.

How To Build Strategy

Define where you play, how you win, and build a strategy that your team can actually act on.

Strategy to Execution

Bridge the gap between strategy and delivery with lean bets, fast feedback loops, and customer signals.