Spreading existing knowledge is cheaper
Not all knowledge needs to be created from scratch. Often, the fastest way to move forward is to borrow, adapt, and share what already works.
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Testing hypotheses – the only way to create knowledge
Ideas are just guesses until tested. The only way to know if something works is to form a hypothesis and put it into practice.
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Importance of Transaction Cost
It’s not just what the product does, but how much effort it takes to use it. Lowering the hidden costs of switching, coordination, and decision-making often matters more than adding functionality.
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Customer’s need comes first
We start with the customer. Understanding what they’re trying to get done helps us focus on what matters, and avoid solving the wrong problem.
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Building a Basic Financial Model
By mastering basic financial modelling, product managers can make more informed decisions and communicate value more effectively to stakeholders.
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How To Build A Roadmap
Strategic roadmaps connect North Star metrics to customer opportunities rather than delivery dates. They organise work around outcomes, not features, creating alignment while preserving adaptability for discovery.
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Opportunity Solution Trees
Opportunity solution trees connect vision to action
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North Star Metrics
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The Double Diamond method
The Double Diamond design framework balances exploration and execution in product development, ensuring solutions truly meet customer needs.
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Defining a commercialisation strategy
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Pricing and positioning
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Defining your value proposition
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Industry analysis with Porter's 5 forces
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SWOT analysis
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How to do competition analysis
A thorough competition analysis helps us understand the market dynamics, identify unexplored opportunities, and make strategic decisions about where to compete and how to differentiate.
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Writing a vision statement
A vision statement is a strategic tool that articulates the future you want to create through your work.
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Having a beginner's mindset
The beginner's mindset helps us see past our assumptions and preconceptions, allowing us to notice details that experts might overlook.
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Identifying problem spaces
A problem space encompasses the complete context in which people experience challenges, not just the visible issues.
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